Edelman's corporate practice solves business challenges by bringing together the best and brightest minds to formulate people-centered, data-driven communications strategies. We work with clients to understand and influence their stakeholder ecosystem, both internal and external. We navigate the connections between those stakeholders and formulate a strategy to engage and influence behavior in a way that builds trust and commercial value. And we actively implement and iterate those strategies to keep clients and their business relevant and connected to all their stakeholders. We give stakeholders reasons to listen and to believe by actively building trust.
What We Do
Corporate Reputation & Storytelling
We help organizations craft a master narrative and then tell their stories to key stakeholders via media relations, digital, social and other channels to enhance perceptions, increase favorability and safeguard against risks internally and externally.
Media Relations & Newsroom
We help organizations craft a master narrative and then tell their stories to key stakeholders via media relations, digital, social and other channels to enhance perceptions, increase favorability and safeguard against risks internally and externally.
Reputation Recovery
We help companies repair reputation in the wake of a material breach of trust, positioning them to go beyond simply surviving the crisis and instead emerge stronger than before.
Our Specialisms
Business Marketing
We design targeted communications strategies that leverage the best of PR, marketing, advertising and demand generation 鈥 all underpinned by an editorial mindset that sets us apart. Our integrated approach elevates brands beyond their functional benefits, cuts through the noise and delivers stories that influence customers in the right places, at the right times.
Find Out MoreCommsTech
CommsTech is a suite of advisory services and proprietary solutions that provide actionable intelligence to precisely target, measure and shape trust and behavior.
Find Out MorePurpose
We accelerate transformation by translating business strategy into a human-centric vision, shifting mindsets and behaviors to strengthen value, culture, and brand.
Find Out MoreGovernment & Public Affairs
We map and anticipate the shifting policy landscape, guiding strategic engagement with stakeholders and influencers to help promote and protect clients鈥 interests.
Find Out MoreFinancial Communications
We help companies build trust, credibility and enterprise value during normal-course business and in transformative situations.
Find Out MoreCrisis & Risk
We build world-class reputational risk management capabilities and crisis preparedness capacity to drive operational and strategic integration and efficiencies across markets and stakeholder groups prior to, during, and following the emergence or escalation of a risk or crisis.
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