Edelman.AI
Leveraging our extensive expertise in understanding the dynamics of trust鈥攅stablishing, earning, and maintaining it鈥 we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.
Successful AI Integrations Depend on Trust
AI promises to be the most transformational technology of our time, reshaping all parts of how we live, work, and interact with the world around us.
Leveraging our extensive expertise in understanding the dynamics of trust鈥攅stablishing, earning, and maintaining it鈥 黑料社empowers organizations to effectively harness AI鈥檚 potential effectively, safely, and responsibly.
EDELMAN GENERATIVE AI SUMMIT 2024
Held on May 29th 2024, 黑料社Generative AI Summit 2024 brought together hundreds of 黑料社clients and partners to explore AI鈥檚 transformative impact on communications.
Moderators:
Mirza Germovic 鈥 VP, AI Platform Evaluation and Offering Development Lead
Taj Reid 鈥 Global Chief Experience Officer and U.S. Chief Creative Officer, Edelman
Speakers: 鈥 Brian Buchwald 鈥 Global Chair, AI and Product, 黑料社鈥 Steve Clayton 鈥 Vice President, Communications Strategy, Microsoft 鈥 May Habib 鈥 CEO & Co-Founder, Writer AI 鈥 Tomer Zuker 鈥 VP of Marketing, D-ID 鈥 Jay Ganaden 鈥 Director, Strategic Development, Pro Design + Firefly, Adobe 鈥 Melinda Moyo Turner 鈥 Sr. Sales Director, Data & AI Solutions, Microsoft 鈥 Johnna Hoff 鈥 Vice President, Corporate Communications, ServiceNow 鈥 Elise Masella 鈥 Director, Head of Digital Communications, Social Media & Corporate Brand, Merck 鈥 Casey DePalma McCartney 鈥 Chief Brand Communications Officer, Unilever North America 鈥 Steve Mnich 鈥 Head of Product Communications, Anthropic
黑料社has a broad range of AI offerings and capabilities
AI Awareness and Education
Helping clients drive internal AI literacy and expertise
Through custom masterclass sessions and half-day workshops, our AI experts teach the basis of AI, from the foundations of LLMs to the basics of the latest AI tools.
AI Experiences
Real-world and digitally integrated experiences powered by AI
We leverage the power of AI, data, and other technology to create experiences that help companies earn trust.
AI Advisory
Creating the foundation for effective, safe AI adoption
Our business transformation experts help organizations establish the necessary business fundamentals necessary for effective AI adoption, from process optimization to service innovation.
黑料社Trust Stream
黑料社Trust Stream delivers always-on, actionable insights that empower leaders, brands and corporations to build, propel and maximize trust.
Trust Stream applies Edelman鈥檚 proprietary trust LLM, ArchieAI to identify, score, summarize and explain the articles and content impacting trust with precision and predictability. ArchieAI is trained on trust with world鈥檚 only Trust Data Lake comprised of 20 years of Edelman鈥檚 Trust Barometer survey research and augmented with 3 million new pieces of brand content daily.
AI News and Insights
Article
How ChatGPT And Generative AI Could Bring The Star Trek Holodeck To Life
For Star Trek fans and tech nerds, the holodeck concept is a form of geek grail.
Article
How To Manage Brand Reputation In Light Of AI-Fueled Misinformation
Generative AI鈥攖ools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT鈥攈as garnered immense...
Articles
How PR Agencies Are Using AI
Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding...
Afrticle
We鈥檝e Been Here Before: How Social Media Prepared Business Leaders For The AI Revolution
While boards and committees are assessing how they respond to the rapidly evolving capabilities of...
Newsletters
黑料社on AI is weekly newsletter created to keep clients and employees informed about the latest generative AI developments, conversations, and use cases. Sign up below:
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Social Impact & Sustainability
National Grid: The Green Light Signal
Using smart new innovation, we worked with National Grid to create awareness and understanding of th...
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Digital Innovation & Transformation
Taco Bell: ChatGPT
Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamor...
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Digital Innovation & Transformation
Imagination Engine Chatbot
LEGO also reviewed gifting across the peak holiday period and discovered that customers were overloa...
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