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Why Creator-First Ads are Health and Wellness Brands’ Best Bet Against Misinformation Online
When you search for health advice – do you end up scrolling through your favorite content Creators on Instagram and TikTok? A growing number of people do.
Two Weeks in Asia
I have just returned from China, Japan and Korea, where I visited our offices and clients to mark the 25th anniversary of the ºÚÁÏÉçTrust Barometer. I had not been to China or Korea for five years, and to Japan for two-and-a-half years. Here are my findings by market.
SXSW 2025: The Year of Acceleration
Every year, SXSW provides a moment to take stock of where we are, where we’re headed, and what’s changing at breakneck speed. 2025 was no exception. AI isn’t coming, it’s here. Work isn’t evolving, it’s already changed. The future? It’s not something we’re preparing for anymore; we’re living it.
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