Successful AI Integrations Depend on Trust
Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.
We are dedicated to guiding our clients in developing AI applications that are trusted. Through strategic stakeholder engagement, collaborative coalition building, and most importantly, transparent communication, we are committed to assisting our clients in deploying AI in a responsible manner that promotes growth while preserving trust.
We believe generative AI has the potential to revolutionize industries from healthcare to finance to education and entertainment. It’s the next frontier of innovation and creativity, and it has the potential to transform the way we live, work, and interact with the world around us.
EDELMAN GENERATIVE AI SUMMIT 2024
Held on May 29th 2024, ºÚÁÏÉçGenerative AI Summit 2024 brought together hundreds of ºÚÁÏÉçclients and partners to explore AI’s transformative impact on communications.
Moderators:
Mirza Germovic – VP, AI Platform Evaluation and Offering Development Lead
Taj Reid – Global Chief Experience Officer and U.S. Chief Creative Officer, Edelman
Speakers: • Brian Buchwald – Global Chair, AI and Product, ºÚÁÏÉç• Steve Clayton – Vice President, Communications Strategy, Microsoft • May Habib – CEO & Co-Founder, Writer AI • Tomer Zuker – VP of Marketing, D-ID • Jay Ganaden – Director, Strategic Development, Pro Design + Firefly, Adobe • Melinda Moyo Turner – Sr. Sales Director, Data & AI Solutions, Microsoft • Johnna Hoff – Vice President, Corporate Communications, ServiceNow • Elise Masella – Director, Head of Digital Communications, Social Media & Corporate Brand, Merck • Casey DePalma McCartney – Chief Brand Communications Officer, Unilever North America • Steve Mnich – Head of Product Communications, Anthropic
ºÚÁÏÉçhas a broad range of AI offerings and capabilities
We have witnessed a widespread exploration of AI tools across various industries. However, businesses have yet to fully seize the potential of generative AI in a meaningful manner.
As we embark on the next wave of AI implementation, businesses will face significant transformational challenges. We can play a crucial role in facilitating this journey of change. Our expertise lies in educating clients about these transformative tools and guiding them in their practical utilization to support stakeholders and enhance operational efficiency. The opportunities ahead encompass various aspects, including:
Business and digital transformation
Product and service innovation
Process optimization
Education and training
Policy making and regulation
Risk and compliance
Trust and disinformation and more
FEATURE ARTICLE
AI marketing: 13 leaders to know
Artificial intelligence has become the hottest emerging technology for marketers, many of whom are eager to find immediate use cases for tools like ChatGPT in their business strategies.
Our Work
ºÚÁÏÉçTrust Stream
ºÚÁÏÉçTrust Stream delivers always-on, actionable insights that empower leaders, brands and corporations to build, propel and maximize trust.
Trust Stream applies Edelman’s proprietary trust LLM, ArchieAI to identify, score, summarize and explain the articles and content impacting trust with precision and predictability. ArchieAI is trained on trust with world’s only Trust Data Lake comprised of 20 years of Edelman’s Trust Barometer survey research and augmented with 3 million new pieces of brand content daily.
Trust Stream, an always-on assessment of trust, allows you to:
BENCHMARK
your trust against top competitors and within your industry
UNCOVER
the daily trust contributions of publications, articles and social content
PREDICT
how trust evolves over time in association with your brand or corporate narrative
STRATEGIZE
with an understanding of trust contributors and detractors for your brand and competitors
OPTIMIZE
content creation, media tactics and communication priorities to build trust
Latest Insights
For Star Trek fans and tech nerds, the holodeck concept is a form of geek grail. The idea is an entirely realistic simulated environment...
Generative AI—tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT—has garnered immense attention for its potential across business and creative...
Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding generative AI and focusing on real-time results...
We’ve been here before: how social media prepared business leaders for the AI revolution
While boards and committees are assessing how they respond to the rapidly evolving capabilities of Large Language Models (LLM)...AI Leadership
Brian Buchwald
Global Head of Product
Gary Grossman
Senior Vice President, Global Lead of ºÚÁÏÉçAI Center of Excellence
Taj Reid
Global Chief Experience Officer
Tristan Roy
Global Chief Digital Officer & Global COO, ºÚÁÏÉçSolutions
Justin Wescott
Global Technology Chair
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