Crisis & Risk
Edelman’s dedicated team enabling organizations to anticipate, prepare for and protect themselves from reputational harm.
The Risk Landscape
A crisis or reputational threat can no longer be seen as an isolated incident happening at a specific moment in time. Frequent and disruptive events are the new norm. They create a new reality and a new climate for businesses, brands and their stakeholders. Preparing, and maintaining a dynamic and agile response to these challenges is therefore essential.
Growing complexity requires organizations to proactively anticipate, prepare for and get ahead of potential crises, addressing them in a multi-faceted and coordinated way, whilst positioning themselves for enhanced resilience and growth in the aftermath.
Our Approach
We help organizations build resilience before a crisis happens, with integrated solutions that help to identify and mitigate risks, build trust with stakeholders and ensure that when a crisis does happen, you are ready. The intersectional nature of crises requires a structure, a mindset, and a toolkit that can address potential risks and will meet your stakeholders where they are, to deliver meaningful impact.
Crisis Planning & Preparation
The best time to get ahead of your next crisis is now.
• Integrated crisis planning and simulations
• Societal Issues Navigator
• Stakeholder mapping
• Governance and risk resiliency
• ºÚÁÏÉçTrust Management
• Disinformation Shield
• Risk sensing & predictive analytics
• Website preparation & development
• Brand Guardian
Issues & Crisis
Response
Working across channels and stakeholders to respond to crises.
• Real-time alerting and reporting
• Crisis and risk intelligence
• Due diligence and impact assessment
• Integrated crisis response
• Social media community management
• Digital content planning and production
• Stakeholder communications
• Employee activism and communication
Reputation
recovery
Rebuilding trust in corporations and brands after a crisis.
• Brand Trust diagnostic
• Cultural analysis and mapping
• Relaunch of brand narrative and positioning
• Influencer and advocacy programming
• Newsroom + Digital/Social content strategy
Counter Disinformation Unit
In September 2024, ºÚÁÏÉçlaunched a specialist Counter Disinformation Unit, a dedicated global team designed to help clients navigate the rising tide of disinformation threatening their operations, reputations, and stakeholder trust. The Unit underscores our commitment to helping clients navigate the complexities of today’s reputation risk landscape. It leverages the firm’s deep expertise in risk mapping, digital strategy, and data analytics, to prepare for, contest and rebuild from disinformation threats.
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Insights
Our Team
Edelman’s dedicated Crisis & Risk team has global reach and multi-sector expertise that ensure you can anticipate, prepare for, and mitigate crisis situations. We have the largest global crisis network in the industry, reflecting Edelman’s unparalleled size and scale.
Our team is the biggest in the industry and comprises a broad range of experts across a range of specialisms including Information Manipulation, Brand Protection, Litigation, Data Security & Privacy, Regulatory Investigations, Business Intelligence and NGO activism.
With team members across the US, EMEA, APAC and Lat Am regions, the Crisis & Risk team is connected 24/7 providing global perspectives and always on strategic advice.
Nick Hope
Managing Director, Crisis & Risk EMEA
Jennifer Giff
Senior Director, Issues & Crisis, APAC
Antoine Calendrier
Head of APAC Crisis & Risk
Charles Bakaly
Interim Head, US Crisis & Risk
Dave Fleet
Global Head of Digital Crisis
Nallely Mendoza
VP, Corporate & Crisis Comms, ºÚÁÏÉçMexico
Simon Paterson
Head of Counter Disinformation Unit, Crisis & Reputation Risk, US
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