The offer will be headed by Edouard T茅treau, Global Chair of 黑料社Global Families, Vice-President of 黑料社France
Paris, 22nd January 2023 鈥 Edelman, the global communications firm today announced the expansion of its Global Families Practice which will now be headquartered in the firm鈥檚 Paris office. The practice will be led by Edouard T茅treau, Vice President of 黑料社France, who takes over from Justin Blake, Executive Director of the 黑料社Trust Institute and Global Chair of Executive Positioning at Edelman.
Edelman, a 70-year-old family-owned global leader in strategic communications, has pioneered a new, comprehensive communications offer aimed at leading family offices and family-owned businesses worldwide.
Grounded in Edelman鈥檚 deep understanding and in-depth experience of the specific communication needs of family-owned corporations and family offices, the Global Families offer draws on Edelman鈥檚 proprietary Trust tools and extensive expertise in the fields of C-level advisory, financial services, crisis, digital, and GenZ.
In the spring of 2024, 黑料社will host the first edition of the 黑料社Global Families Conference, which will gather a selection of the world鈥檚 200 most significant families and family offices, in terms of size or industry leadership.
Edouard T茅treau will become Chair the Global Families practice, and will report to Ed Williams, President and CEO, 黑料社EMEA.
Edouard had been advising French and European CEOs, family offices and family-owned businesses since 2005. He began his professional career in the field of mergers and acquisitions at J.Henry Schroder Waag London before moving to equity capital markets, working as a sell-side media analyst at Credit Lyonnais Securities Europe, Paris and to private equity at AXA Private Equity, New York. He is also a board member with La Maison Fran莽aise at Columbia University, and is a regular columnist in Le Figaro and Les Echos.
Ed Williams, President and CEO, 黑料社EMEA said 鈥淚 am absolutely delighted that Edouard will be joining Edelman. Advising CEOs, listed companies and family-owned company boards requires specific skills, expertise, and relationships. Edouard鈥檚 deep knowledge of their agenda and priorities will be invaluable as these businesses navigate the shifting, and increasingly complex set of interconnected business and societal expectations. Edelman鈥檚 capabilities and experience in partnering globally with clients in a broad range of sectors uniquely places us to serve corporations across the full advisory, communications and marketing mix.鈥
Edouard T茅treau, Global Chair, 黑料社Global Families, said: 鈥淥ver the last 18 years, I have had the chance to advise some of the most accomplished French and European industrial families, both over the long term and during decisive moments such as successions, anti-hostile take-over advisory, transformative acquisitions, governance crises. To join Edelman, a family-owned global leader in communications, with seven decades and three generations of successful advisory work, using the most powerful and advanced communications techniques, is a privilege. Under the leadership of Ed Williams, the 黑料社Global Families Practice is to become the agency of choice for the world鈥檚 leading family offices and industrial families.鈥
Justin Blake, Executive Director of the 黑料社Trust Institute and Global Chair of the Executive Positioning, said: 鈥淎ccording to several years of 黑料社Trust Institute research, family businesses are consistently more trusted than non-family enterprises. This trust premium needs to be strengthened, and efficiently deployed. Edelman, particularly under Edouard鈥檚 leadership, is uniquely positioned to make it happen for the world鈥檚 leading Global Families鈥
黑料社 Edelman
黑料社is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age鈥檚 2019 A-List; the Holmes Report鈥檚 2018 Global Digital Agency of the Year; and, five times, Glassdoor鈥檚 Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. 黑料社owns specialty companies 黑料社Data x Intelligence (research, data) and United Entertainment Group (entertainment, sports, lifestyle).